Salford-based media and arts social enterprise, Alchemy Arts, has produced a total of 55 videos in 11 different community languages to help keep older people safe during the COVID-19 pandemic.
The videos, which have been put together in partnership with NHS Salford Clinical Commissioning Group, aim to be accessible for all and have been produced in Urdu, Punjabi, Bengali, Arabic, Spanish, Portuguese, Malay, Gujarati, French, Mandarin, and English.
They have been created as part of Alchemy Art’s TEK Eagles initiative, a project introducing older people to the basics of using a smartphone, helping them to enjoy the benefits of this technology in their everyday lives.
Adil Mohammed Javed, Alchemy Arts CEO & Artistic Director, said: “With the assistance and support of the NHS Salford Clinical Commissioning Group, we have been able to produce a range of videos that will support people, not just in the Salford community but across the country.
“For a lot of people in the United Kingdom, English isn’t their first language. To combat that, our videos are available in 11 different community languages, which will certainly help to provide clear and concise information in a way that is relevant to our diverse audience.
“It can be quite scary sometimes switching on the TV and hearing different views and regulations about coronavirus. Local restrictions continue to change across the country, so there is no better time to provide essential information in a clear and concise way.”
Dr Tom Tasker, Chair of Salford CCG, said creating these videos was important to make sure information about coronavirus and how people can protect themselves and their families was accessible to everyone, no matter what language they speak.
He added: “We’re sharing these videos far and wide within Salford’s diverse community and hopefully they will help keep people safe – and protect their families, friends, and communities – during the pandemic.”
You can view the full range of videos in each of their 11 community languages by visiting https://www.alchemyarts.co.uk/2020/10/14/salford-tek-eagles-explainer-videos-launched/