Supermarket giant Tesco has confirmed that its quiet hour scheme will be a permanent feature in UK stores.
Tesco says that it wants everyone to feel welcome in store, recognising that over 20 per cent of the UK population has a disability.
A calmer environment may also be suitable for older shoppers, those with very young children and those who are struggling with their mental health, the supermarket says.
Every Wednesday and Saturday, between the hours of 9 am and 10 am, the lights will be dimmed and checkout noises will be lowered in all large stores.
Tesco is aiming to reduce the noise of self-service tills and ‘Scan As You Shop’ devices in the future too.
Claire Pickthall, Tesco Group Customer Proposition Director said: “We know that almost 20% of the population in the UK have a disability and we want to be able to help our customers as much as we can.
“So I am really proud that at Tesco, we are taking another step in being a more inclusive business by introducing Quiet Hour across all our stores.
“I know that for some people the shopping trip can be stressful and not just for people with a disability but for others looking for a calmer place to shop. We want everyone to know that Tesco is a welcome place for everyone to come and shop or work with us.”
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