The power of music: Purple Angel dementia campaign

After being diagnosed with dementia aged 50, Norrms Mc Namara started his own campaign to raise awareness and support others.

The Purple Angel was born in 2012 and was first formed as a steering group to try and make Torbay the first Dementia Friendly resort in the country.

Norrms began by writing guides about dementia and training his local shop keepers to better interact with those living with it.

He said: “When I was diagnosed, I was gobsmacked that there was nothing out there for people, so I thought I’d start up something of my own.”

For the last three years, Norrms has turned to the power of music to help improve lives and rekindle memories.

Families or carers can request a ‘Purple Angel MP3 player’ for the person they are caring for, loaded with 15 tracks of their choice.

Norrms supplies the player completely for free, and sent out 1200 in the UK last year alone.

The MP3 players are sent out in the post to families and to care homes

Norrms added: “Music lights up more neurones in the brain than any other activity. I’ve loved music all my life and know that music can take you to a happy place.

“One lady said thank you for giving my mum back – she was singing and dancing again when she started listening.”

The campaign is now recognised in over 65 countries around the world.

Purple Angels welcomes any donations to help keep the campaign running, as it relies entirely on donations.

To find out more or to request an MP3 player, please email [email protected].

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